COACHING FOR ARTISTS


WHAT I OFFER

Coaching is for artists who just need a little support. It’s not about quick fixes or hustle culture. It’s about long term stability. Need some help getting over a hump?

50-minute online sessions focusing on:

  • Unpicking Problems / Removing Confusion

  • Thinking Through Ideas / Finding Clarity

  • Building Confidence

  • Finding Your Audience

  • Applying for Opportunities

  • Applying for Funding

  • Artists Statements

  • Networking Strategies / Anti-Networking Strategies

  • And more

WHERE & WHEN

Online via Google Meets.
(No Google account required).

As often as you want.

I offer individual sessions, blocks of 4, or blocks of 6. We can meet just once or we can meet regularly over a period of time. It’s your choice.

Most artists start with a block of 4 sessions; enough time to identify what’s holding them back, test strategies for change, and build momentum.

LEAVE WITH

Artists typically leave with:

  • A clear direction for the next 3–6 months of their practice.

  • A realistic plan for applications, exhibitions, or income.

  • Renewed momentum and accountability.

  • Confidence talking/writing about their work (for statements, funding bids, etc.)

What do you need some help with?


CHOOSE YOUR PACKAGE


INDIVIDUALS

Want to talk candidly and privately? No problem!
Anything we talk about is your business and no-one else’s.

SINGLE SESSION

1 x 1:1 Session

£85

per session

BOOK

SAVE £60

BLOCK OF 4

4 x 1:1 Sessions

£340 £280

£70 per session

BOOK

SAVE £120

BLOCK OF 6

6 x 1:1 Sessions

£510 £390

£65 per session

BOOK

GROUPS

Not everyone has the budget for 1:1 sessions. Share the load with group sessions!
Great for sharing with friends / studio groups / collaborators.

GROUP SESSION

Min. 3 - Max. 8 people

£30

per person, per session

BOOK

per person

SAVE £20

BLOCK OF 4

Min. 3 - Max. 8 people

£30 £25

per person, per session

BOOK

per person

SAVE £60

BLOCK OF 6

Min. 3 - Max. 8 people

£30 £20

per person, per session

BOOK

SPECIAL OFFER

For returning clients, I offer a £15 discount on single 1:1 Sessions.
So, if you just need that extra sessions or you want to check-in and follow up later, we can do that. Anytime.

FREE 20 MINS

Not sure if I’m the right coach for you? Book a FREE 20-minute session to find out!

LETS TALK

TESTIMONIALS


I did 4 coaching sessions with Ali earlier this year and I honestly cannot recommend enough!

Kerry Langsdale
The Art of Time Project

I’ve worked with Ali for just over a year and highly recommend.

Fiona Allen
Artist

Ali has a consistently reliable ability to help artists find a pathway through creative challenges. It doesn’t matter which background you’re coming from, Ali is somebody that can facilitate you moving forward.

Ben Rostance
Artist

Ali’s enthusiasm is infectious and she is really generous with her knowledge. Thanks for the great sessions!

Recent Graduate


USEFUL INFORMATION


APPLYING FOR FUNDING TO COVER THE COSTS

Great idea!

Working with a coach/adviser/mentor on your project often makes it stronger - and funders recognise this. Funders want to help you grow. Having a coach/mentor onboard is a great way to do that!

As a rule of thumb, it’s good to meet with a mentor 1-2 times before a project starts, 1-2 times during, and 1-2 times after. So, a Block of 4 or 6 session is great for you.

If you want to talk about how many sessions you might need and how to work these into your budget, get in touch for a FREE 20-minute chat.

SUGGESTED SOURCES OF FUNDING

Artists Now Bursaries
https://www.a-n.co.uk/bursaries/artists-bursaries-2026-27/

Each year, Artists Now offers bursaries of £500 to £1,500
APPLICATIONS CLOSE: MIDDAY 15 OCTOBER 2026

These bursaries support artists at every stage of their career to invest in activities that could help develop their skills, knowledge, networks and professional opportunities. Specifically designed to help artists develop their practice and professional development, these bursaries are an excellent way to fund a sustained period of coaching!

If you’re thinking about applying,
join the FREE online drop-in session on Thursday 1 October, 12.30pm to 1.30pm. Wing-Sie Chan, Artists Now Head of Programmes, will explain the application process, what they are looking for and how to develop a strong bursary application. 

For Artists Now Members ONLY. Membership costs £38/year (with great discounts for graduating artists!) including insurance and many other benefits. I highly recommend them.

__

Arts Council England
Developing Your Creative Practice (DYCP)

https://www.artscouncil.org.uk/dycp

If you’re applying to ACE’s DYCP fund, there is no better way to bolster your application than to add a coach/mentor to your list of activities.

Book a FREE 20-minute chat with me to find out more.

__

Business Start-Up Funding

Early career or starting a new venture? Check regional funding opportunities for business start-up grants, in your area. There is often funding available for businesses / sole traders in their first year
(Recent Graduates - that’s you!)

Funding for coaching/mentoring from Business Start-Up Funders, and other sources, can be a great way to bolster your application. It shows that you aren’t going it alone. You have help and support from people around you, to make sure you succeed! Business start-up funding can also be a great way to secure match funding for an arts application!


For business funding, you’ll probably need to be registered with HMRC to qualify but that’s easier than you think!

Book a FREE 20-minute chat with me and I can help you navigate this.


FAQ


DO YOU OFFER COACHING FOR NEW GRADUATES?

Yes! A BA in Fine Art (or similar qualification) gives you time, space, and theory but, when it comes to real-world challenges -  building confidence, building a sustainable practice, finding your audience, applying for opportunities and funding - most artists are left to figure it out alone. I can help you bridge the gap art school leaves behind.

DO YOU OFFER COACHING FOR EARLY / MID CAREER ARTISTS?

Yes! Experiencing a bit of a slump in your practice and you’re not sure how to move on? An outside perspective can bring clarity, focus, and awareness, helping you remove the barriers that are holding you back so that you can move forward.

WHAT IF I NEVER WENT TO ART SCHOOL?

No problem. With over 15 years experience teaching in universities, I can help you plug the gaps in your knowledge and experience to build a sustainable practice.

IF I BOOK 4 OR 6 SESSIONS, HOW LONG DO I HAVE TO USE THEM?

All sessions must take place within one year from the date of your invoice.

I’VE HAD SESSIONS WITH YOU BEFORE. CAN I JUST EMAIL YOU FOR MORE SESSIONS (INSTEAD OF USING THE BOOKING FORM)?

Please use the booking form every time. It helps me to ensure my admin doesn’t get in a muddle - which means I have more time and focus to help you.

I HAVE BOOKED SOME SESSIONS WITH YOU, BUT I NEED TO CHANGE THE DATES. WHAT SHOULD I DO?

You can change or cancel sessions you have already booked at any time. Just follow the same booking link you used when you originally booked these sessions to make any amendments you might need.

MAKE SURE YOU CANCEL ANY SESSIONS YOU NO LONGER NEED AS YOU WILL BE CHARGED FOR ANY BOOKED SESSIONS THAT YOU FAIL TO ATTEND.

Lost the link? No problem. Send me an email / message me via my contact page and I can send you a new link.

You have up to one year, from the date of your invoice, to use your coaching sessions.

I WANT TO BOOK 4 OR 6 SESSIONS, BUT I DON’T YET KNOW WHAT DATES WORK FOR ME. WHAT SHOULD I DO?

No problem. We can work out dates as we go along.

You have up to one year, from the date of your invoice, to use your coaching sessions. When these happen, is up to you. If you’re unsure when you’re available, I recommend you book your first session ASAP, then work out any future dates after that.

THERE ARE NO SESSIONS AVAILABLE ON THE DATES/TIMES I WOULD LIKE/NEED. WHAT SHOULD I DO?

Send me an email / message me via my contact page. Let me know the dates/times you are looking for and I’ll see what I can do. I can’t promise I will be able to accommodate your request, but I will try.

THERE ARE MORE THAN 8 PEOPLE IN OUR GROUP. CAN WE TAKE IT IN TURNS TO ATTEND GROUP SESSIONS?

Yes! No problem. Your group can be any size but no more than 8 people can join each session at any one time - things can get a little chaotic with larger groups, so it’s best to keep groups small.

I CAN’T FIND THE ANSWER TO MY QUESTION. WHAT SHOULD I DO?

Send me an email / message me via my contact page. I’ll be happy to answer any questions you might have.